Privacy at a Glance

AVAJORA GAMES LTD

Last Updated: 17 February 2026

This is a simplified summary, not the legal document. For the full, binding version, please read our Privacy Policy.

Who We Are

AVAJORA GAMES LTD (trading as Avajora Games) is a UK-registered company that develops and publishes free-to-play mobile games. We are the data controller — meaning we decide what data is collected and why.

The Key Points

What Data We Collect

Device identifiers (advertising ID, device model, OS)
IP address (used to derive country/city — not stored long-term)
Gameplay data (levels, session length, progress)
Ad interaction data (impressions, clicks)
Purchase records (transaction ID, product — no payment card info)

What We Don't Collect

Your real name (unless you contact support)
Email address (unless you contact us)
Precise GPS location
Photos, contacts, or phone data
Financial credentials (credit cards, bank details)

Why We Collect It

To run the game and save your progress
To show you ads (this is how our free games are funded)
To improve the game based on how people play
To prevent cheating and fraud
To comply with legal obligations

Who Gets Your Data

CAS.ai — our ad mediation platform
Multiple ad networks — compete to show you ads
Unity Analytics — gameplay analytics
Google Firebase Analytics — gameplay analytics & engagement metrics
Google Cloud — hosts our servers (EU region)

See full partner list →

We Don't Sell Your Data for Money

We never sell your personal data for monetary consideration. However, the sharing of advertising identifiers (e.g., IDFA/GAID) with ad networks for interest-based advertising may qualify as a “sale” or “sharing” under the California Consumer Privacy Act (CCPA). You can opt out:

Opt out of sharing →

Children's Privacy

Our games are not directed at children under 13 (or the higher threshold in your country). We do not knowingly collect data from children or serve them targeted ads. We comply with COPPA and the UK Age Appropriate Design Code.

Where Your Data Goes

Our servers are in the EU (Google Cloud, europe-west). Some partners are in the USA, Singapore, and Belize. For transfers outside the EEA/UK, we use Standard Contractual Clauses or the EU-US Data Privacy Framework.

How We Protect It

Encrypted in transit (TLS/SSL)
Encrypted at rest (Google Cloud default encryption)
Access limited to authorised personnel
72-hour breach notification to ICO (GDPR)

Your Rights

Depending on where you live, you can:

See your data — request a copy of everything we hold about you.
Delete your data — ask us to erase it.
Port your data — get it in a machine-readable format.
Opt out of ad targeting — switch to contextual-only ads.
Withdraw consent — change your mind at any time.
Complain — contact your local data protection authority.

Submit a privacy request →

How Long We Keep It

Data	Kept For
Gameplay & account data	While active + 2 years
Firebase Analytics event data	Up to 14 months
Ad impression/click logs	13 months
Support emails	3 years
Purchase records	7 years (tax law)
Crash logs	90 days

Quick Links

Questions?

Email us at privacy@avajora.com — we aim to respond within 30 days.