Advertising Partners

AVAJORA GAMES LTD

Version 1.0 · Last Updated: 17 February 2026

Our mobile games are free to play and are funded by in-app advertising. We use CAS.ai (Clever Ads Solutions, operated by CLEAR INVEST LTD) as our advertising mediation platform. CAS.ai manages ad requests by running real-time auctions among multiple advertising networks simultaneously to identify the highest-paying advertiser for each ad placement.

As a result of this mediation process, your device data (including your advertising identifier, IP address, device model, operating system, and app identifier) may be transmitted to any of the networks listed below. You are not interacting with one ad network — you are interacting with a pool of networks.

Each partner operates under its own privacy policy and is an independent data controller responsible for its own data practices, unless otherwise noted. InMobi acts as a joint controller with us under GDPR.

This page lists our current principal partners. Because mediation supply chains can change quickly, additional downstream resellers or measurement providers may process data in specific auctions. We review and update this page periodically.

For full details on how we handle your data, please see our Privacy Policy.

Advertising Network Partners

Ad Network	Legal Role	How It Reaches Your Users	Data It Receives	Retention	Privacy Policy
CAS.ai (Clever Ads Solutions)	Data processor	Mediation orchestrator — processes all ad requests	IDFA/GAID, IP address, device info — passes to winning network	Duration of ad session	cas.ai/privacy-policy
AppLovin	Independent controller (DPF certified: EU-US, UK Extension, Swiss-US)	Via CAS.ai mediation (bidder in the mediation stack). AppLovin uses AI-powered advertising technology (Axon) to serve relevant ads. NOT initialised for child-identified users.	Advertising IDs (IDFA/GAID/Amazon Ad ID), IDFV, App Set ID, ad tracking preferences & restrictions, IP address (country/region-level location), country/timezone/locale (language), device make/model/hardware/OS, screen/display/orientation/audio/video/battery/memory/boot-time properties, accessibility & font-size settings, carrier, network type & speed, app name/properties/performance/session/install info, ad events (impression, completion, click, skip). Advertisers may share event data (e.g. install, purchase) for campaign optimisation. AppLovin may share data with its affiliates (Adjust, Wurl, etc.) and its own advertising partners (see applovin.com/partners).	Up to 2 years from collection; aggregated data may be kept longer	legal.applovin.com/privacy
Google AdMob	Independent controller	Via CAS.ai mediation (bidder)	IDFA/GAID, IP address, device info, crash logs	Up to 26 months (analytics); ad data per Google retention policy (DPF certified)	policies.google.com/privacy
Unity Ads	Independent controller	Direct SDK + via CAS.ai mediation	IDFA/GAID, IP address, device info, ad interaction data	12 months (ad data), 24 months (analytics)	unity.com/legal/game-player-and-app-user-privacy-policy
Liftoff Monetize (Vungle)	Independent controller	Direct SDK + via CAS.ai mediation	IDFA/GAID, IP address, device info, within-app behavioural data	See privacy policy	vungle.com/privacy
InMobi	Joint controller (Art. 26)	Direct SDK + via CAS.ai mediation	IDFA/GAID, IP (geo), device info, ad events	13 months	inmobi.com/privacy-policy
ironSource (Unity LevelPlay)	Independent controller	Via CAS.ai mediation	IDFA/GAID, IP address, device info, ad events	12 months (ad data), 24 months (analytics — same as Unity Ads)	unity.com/legal/privacy-policy
Meta Audience Network	Independent controller	Via CAS.ai mediation	IDFA/GAID (if user has Facebook app installed), device info	Up to 2 years; off-Facebook activity data cleared after 48 hours of disconnect	facebook.com/privacy/policy
Mintegral	Independent controller	Via CAS.ai mediation	IDFA/GAID, IP address, device info, ad events	Up to 13 months (ad events); logs purged within 90 days	mintegral.com/en/privacy
Pangle (ByteDance)	Independent controller	Via CAS.ai mediation	IDFA/GAID, IP address, device info, ad events	Up to 12 months (ad attribution data); per ByteDance retention schedule	pangleglobal.com/privacy
Digital Turbine	Independent controller	Via CAS.ai mediation	IDFA/GAID, device info, ad events	Up to 24 months (ad interaction data); shorter for raw IP addresses	digitalturbine.com/legal/end-user-privacy-policy

Opt-Out Options

In-game: Navigate to Settings > Privacy > Advertising Preferences within any of our games to manage your consent and opt out of personalised advertising.
Liftoff / Vungle opt-out: https://vungle.com/opt-out/
InMobi opt-out: https://www.inmobi.com/page/opt-out/
AppLovin opt-out & data management: https://applovin.com/opt-out. You can also download the AppLovin Privacy Management App to access or delete data collected from your device: iOS | Android. AppLovin’s full partner list: https://legal.applovin.com/applovin-partners-privacy/
iOS: Settings > Privacy & Security > Tracking — prevent all apps from requesting your advertising identifier.
Android 12+: Settings > Google > Ads > Delete Advertising ID — permanently delete your advertising ID.

Analytics

In addition to advertising networks, we use the following analytics services in our mobile games:

Unity Analytics (Unity Technologies Inc.) — collects gameplay session data using a device-bound identifier (not the advertising ID).
Google Firebase Analytics (Google LLC) — collects device information (model, OS, screen size), approximate location derived from IP address, app-instance ID, Android Advertising ID (GAID), session and engagement metrics, and custom gameplay events (level, score, duration — numerical values only, no free-text or PII). Event data is retained for up to 14 months. Firebase Analytics is disabled for child-identified sessions. Google acts as data processor under the Firebase Data Processing and Security Terms. Privacy information: Firebase Privacy | Firebase ToS | Google Cloud ToS.

For full details, see Section 5.8 of our Privacy Policy.

Changes to This List

CAS.ai’s partner network list may change over time as networks are added or removed. We update this page periodically as part of our compliance review process. If you have questions about any of our advertising partners, please contact privacy@avajora.com.